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300M+ Products Sold
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20 Years of Innovation
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20,000㎡ Production Base
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500+ Golf Essentials
Crafting Golf Excellence Since 2005
Founded in 2005, Dongguan Zhaohuang Sports Equipment Co., Ltd. has been dedicated to creating reliable, high-quality golf products for players around the world.
With two decades of experience and five specialized subsidiaries, we’ve grown from a trusted manufacturer into the brand HOW TRUE® — combining innovation, craftsmanship, and care for every golfer’s game.
At HOW TRUE®, we believe golf is for everyone — from beginners finding their rhythm to professionals perfecting their swing. Every product we create is built to make the game more accessible, enjoyable, and inspiring.
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300M+ Products Sold
Trusted by golfers across the globe.
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20 Years of Innovation
Dedicated to golf equipment since 2003.
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20,000㎡ Production Base
Complete in-house manufacturing chain.
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500+ Golf Essentials
Everything you need in one place.
Built with Care. Designed for Golfers.
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End-to-End Craftsmanship
Every product — from design to assembly — is crafted under one roof, ensuring quality you can trust.
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Our Team, Our Passion
From young designers to experienced engineers, every member shares one goal: to make golf simpler and more enjoyable for all.
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Quality that Lasts
We test, refine, and improve every detail — so your equipment performs perfectly, round after round.
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Made for Every Golfer
Whether you’re starting out or mastering your swing, we create equipment that grows with your game.
Connected to Golfers Worldwide
In today’s digital world, HOW TRUE® connects directly with golfers through leading platforms like Amazon, Temu, and AliExpress.
But beyond sales, our mission is connection — to support every golfer, everywhere.
From local practice setups to global tournaments, we deliver reliable, affordable, and well-crafted gear th
For Every Golfer, At Every Stage
At HOW TRUE®, we see golf as a lifelong game — one that welcomes everyone.
From kids taking their first swing to seniors enjoying the greens, we design with empathy, precision, and respect for every player’s journey.
Because to us, great equipment isn’t just built — it’s built with care, for the love of the game.